Brew-Style hosted an online survey this winter, and the results are posted here.
See how your Taster Flight Program compares with other breweries. (Note: Answers are shown as percentages of total responses.)
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Question 1 How many beers are in your taster flight? 6 or more. 36% 4 27% 5 27% No Flights. 6% 2 3% 3 0% Question 2 How big are your taster glasses? 4 oz. 52% 5 oz. 27% 3 oz. 21% 6 oz. or larger. 0% Question 3 What do you charge per taster?  (avg. per glass to nearest $ amount.)
$2 64% $1 24% $3 9% $5 or more. 3% $4 0% Question 4 How do you deliver the flight to your customer? Use a wooden paddle. 55%
Other Option 24%
Use a washable tray made of PVC plastic. 12% Each glass is served individually. 9% Use a paddle made of some other material. 0% |
Question 5 How do you identify the beers in the flight for your customer? Write names (or numbers) on a piece of paper. 52%
Tell them the names verbally. 18%
Other Option 15%
Write names with chalk on a tray or paddle. 6%
Write names with a dry-erase marker on a tray or paddle. 6% Use waterproof Beer Rings with names or numbers on them. 3% Write names with a wax pencil on a tray or paddle. 0%
Question 6 How many flights do you sell per week, on average? (94% Response.) 25 or less. 35%
26-50 32%
51-99 19%
100-199 10%
200 or more. 3% Question 7 What are the goals of your taster flight program? (Choose as many as apply) Help new customers find beers they like so they return. 43%
Find out what customers actually prefer (ask and they'll let you know). 21% Keep existing customers excited about my selection of beers. 19%
Find out what customers want to try (based on the name/style of beer). 15% Other Option 3%
Question 8 How do you rate the success of your taster flight program? (97% Resp.) Excellent - It's keeping customers interested and selling more beer. 47% Fair- OK, but can be better. 38%
Don't have a taster flight program. 9%
Poor - It's not really meeting my expectations. 6%
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